Free Traffic and the 4 Vital Elements of a Successful Website… by Brye Bishop Let’s
face it, anyone can build a website, there are countless companies out
there
offering a vast array of web building solutions, some good, some great,
and
some quite frankly are a complete waste of time! But
throwing together a website is really only part
of the story, only part of the
process. There are
literally, hundreds
of thousands of web pages, that will never be viewed and therefore
stand no
chance of commercial success ie make
money online.
Some of those sites are
relatively good;
unfortunately their owners have misunderstood the process and have the
cart
before the horse… In the online world nobody just happens by
your website,
credit card in hand! If
you’ve yet to build your website, or about to create a new
site, stop!
consider first exactly what
you wish to achieve with that site, before you
start. “Creating
a website should follow a process proven to deliver a commercial end
result… or
run the risk of ending up, just another pretty picture in
cyberspace!” Fortunately
to make money online there is a process; I highly recommend you look at
it… perhaps you
already know it… Content >
Traffic > Pre-sell > Monetize. A
time tested, 4 step process, proven to produce
websites that deliver… commercially! Ok
so, let’s now look briefly at each step and why they work in
this particular
order. 1. Numero Uno, as always. Content.
Very, very important.
Building information-rich sites is crucial. You must have high quality,
unique, relevant content on your site, A; because you want to attract
visitors
in the first place
and B; to generate long term,
search engine based free traffic. Online,
people are looking for solutions, for information
that leads to
solutions. They use the search engines to hunt for the most relevant
facts to reach
this end goal solution. your
job is therefore
easy… give it to them… but
don’t just
plonk down any old garbage and hope for the best… take your
time, put in the
effort, provide good quality information that will over-deliver and
keep your
visitor interested, satisfy her need and you will make money online. Over
time, gradually add new fresh, useful content and you will be creating
web
pages valued by humans and search engines alike. On the internet, high
value content
is king! 2.
Traffic… Ahh! The Holy Grail… Much
has been written on the subject, and
many are making a good living providing (?) this elusive element. Truth
is,
(excluding social media) there are but two ways to get it, you either
pay for
it, or you optimize for it. If you take the time to understand the
basics, you
can easily do both. Paid
search, (PPC) such as Google Adwords has its place, and can provide an
immediate stream of targeted visitors to your website; however it is a
study of
its own and can, if not understood, be very costly very quickly! If you
want to
go that route learn with small amounts (of money!) and don’t
be tempted to
throw good after bad…owch! been there! Safer
and arguably better, is optimization (SEO) for the organic results, as
reached
via a Google or other search engine search.
This is simply intelligent website construction, a
process anyone can
do. The important
point is, the
optimization should be built in during the creative process,
at the time
you’re constructing the site; you are literally building your
website to
principles that
make it search engine
friendly, thus leading to high natural positions in organic search
results,
leading to of course, significant free traffic flow to your
site… 3. Don’t sell…
Pre-sell. You have created a website
with value rich
content, and fully optimized its pages for indexing by Google (and
other search
engines)….Folks are arriving at your site as directed by
their search results.
You are keen to have them buy your goods or services, ready with your
pitch…
but wait! There’s another vital step in the process of
converting your visitors
into customers, and you’ve done half the work
already… Pre-selling is a warming
up process, whereby you develop trust and confidence in your
offer… its already
well known that people are more willing to buy from those they like,
trust or
respect. By over-delivering relevant high value information, without
appearing to
be forcing a sale you will almost by default, create an atmosphere that
inevitably leads to sales. Simple! As
far as your visitor
is concerned, her needs are being met, his wishes are being fulfilled, you
are providing the very information that is the solution to that which
they are
searching for in the first place. Pre-selling creates an open-to-buy
mindset
that smoothly introduces your visitors to your monetization offer.
4.
Monetize. Ok thanks
for sticking with me, here’s the home run…
This
is where you
make your offer enticing by introducing and highlighting the many benefits
of your product or service, and detailing exactly how it offers the
solution to
their predicament. You have paved the way with informative relevant
content and
can now look to close with persuasive sales copy, (See below). Your
call to
action should be strong and concise, tell your prospect exactly what
they need to
do to order. If you have a good product, and you should, let them know
exactly
how they will benefit by ordering from you… Today! So there it is…in
brief… A simple, yet highly
effective formula to help you make
money online. Generate targeted free
traffic via your highly optimized website,
provide information packed content that offers solutions, warm up or
pre-sell
your visitors by over-delivering on the quality of that content, then
and only
then, monetize by introducing persuasive, benefit focused sales copy to
convert
pre-sold visitors into enthusiastic customers… For full
details on how to
implement each of these steps (with no technical knowledge whatsoever!)
grab
yourself a free 48 page e-copy of The Simple Art of e-Persuasion at the
info
link below…or visit my site…
Small Changes Equal Big Results - How The 2% Succeed Online… By Brye Bishop It’s
no
great secret… 97 – 98% of all newly launched
websites fail to thrive and make money online…or worse
simply
die… But what makes the remaining 2-3% so successful? "The answer may
not be as complicated as you think!" Its not flashy
web design, it’s not high priced, pay per click, or even your
outstanding SEO
skills …… it’s definitely not luck
… When I
started in business, I really thought business was about numbers and
markets, which of course it is - but,
now of course I realize, it’s actually also about people. Yes, you
need (at least), a basic understanding of business, but the fact
remains, people
are motivated to buy and like to buy, in definite ways, whatever the
product. High traffic
volume is important to making
money online, (and I can show you how to get
it!). The more
visitors
you have to your site, the more opportunities to make a sale and make
money …nothing new there! But equally
important, if not more so, is an understanding of how people like to
buy, and
why we’re on the internet in the first place. In the online world, nobody just happens by your store! Surfers on the net are not looking for you or your business… they’re occupied in opinion forming, and decision making, and to help them reach this goal, they need one thing above all others! – have you guessed it? Yep… information or rather, relevant Information…ether it’s from you or it’s from somebody else…but the whole quest is about …getting the I-n-f-o-r-m-a-t-i-o-n! Providing this
high value relevant information or content puts you ahead in the game,
and should
be your primary intent. In short, stop selling…and start
informing. Produce
confidence in your offer by … PRE –selling
with content…. So many
small businesses fail to make money online, simply because they prepare
websites to sell
and collect money, long before they’ve provided what the
visitor really wants... which
off course is…Information that provides
solutions. It’s the old adage, First you give then you
receive, first you sow
then you reap… The point
is we really don’t like being sold stuff… but we
do like to buy, particularly
when we feel the idea’s our own, based on information
we’ve uncovered while out
searching! Small difference… Big reward(s)! The 2%,
succeed by building targeted, interested traffic, first, (by providing
high
value content that visitors are already searching for, and that Search
Engines
love). Join the 2%! PREsell, with information-packed content, and then sell with benefit-focused sales copy and make money online… 
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